Open to opportunities · Bay Area, CA

Assel
Abilova

Payments & Fintech Designer.

I design experiences around the moments that matter most — moving money & managing finances. Focused on clarity, trust, and outcomes that hold up in the real world.

Built
Enhancing the payments experience
Azibo
Revamping the design system at scale
Bay Area
Based in California

Work

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Built Payments

Enhancing the payments experience

End-to-end product design for payment journeys — making flows clearer, safer, and easier for the people and businesses who rely on them every day.

Product Design Fintech Payments
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Azibo design system revamp — efficiency, consistency, and collaboration pillars
Azibo Design Systems

Revamping the design system

Evolving Azibo's design system for consistency, faster handoff, and a component library designers and developers could trust at scale.

Design Systems Figma PropTech
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Azibo renter screening product screens
Azibo Tenant Screening

Renter screening

Redesigned setup and fee flows to raise adoption from ~30% to ~55% — simpler steps, flexible fees, and custom instructions for applicants.

Product Design UX Research PropTech
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About

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I'm Assel — I design fintech products that earn trust at every step.

Based in the Bay Area, I work where money and housing meet real life: payments need to feel obvious and safe; screening needs to balance landlords and renters with empathy and clarity.

My recent focus spans enhancing the payments experience at Built and tenant screening flows at Azibo — complex domains where small interface choices have outsized impact on confidence and outcomes.

Highlights

  • Built — enhancing payments experience for people and businesses
  • Azibo — tenant screening and rental journeys for modern landlords
  • Bay Area, CA — open to new roles and collaborations

Toolkit

Figma / Framer Design Systems User Research Prototyping HTML / CSS / JS Motion Design React Brand Identity

Let's make
something
together.

Whether you have a project, a role, or just an interesting idea — I'd love to hear about it.

abilovadesign@gmail.com
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